Audirvāna - Digital Marketing
Supporting Marketing Strategy and all communication channels (Social Media, newsletter, PR) for the Japanese Market as well as other countries. Audirvāna is a digital audio playback software for all music professionals and enthusiasts.
Gemmyo - Japan Market Entry
Supported Gemmyo's entry into the Japanese market (2023–2024) by securing its first flagship location in Tokyo, which opened in November 2024. Managed local PR announcements, built PR relationships, assisted with the eCommerce launch, and introduced a local PR agency. Additionally, established the brand's first local partnership for promotional activities with the French pastry shop Aux Merveilleux de Fred.
DIGITOMENU - Social & Campaign Strategy
In charge of all social media platforms and Marketing Strategy at DIGITOMENU, from content and campaign creation to implementation. DIGITOMENU is a mobile menu technology service based in Japan.
MQA Japan - Website & SEO
Launch of the MQA Japan website in 2019 with continuous maintenance up to 2022. Developer management, assets creation and localization, site updates and enhancement, SEO optimization.
Inter BEE - B2B Event Campaigns
Organized and managed MQA participation to the media event Inter BEE from 2019 to 2021 in Japan by implementing 360 campaign initiatives. The event is held offline and online, and has been an opportunity for MQA to develop B2B partnership while achieving peak brand exposure in Japan.
JAZZ RE:FEST Online - Digital Festival
Coordination and digital campaign implementation of the JAZZ RE:FEST online in Japan. Emerging and renown artists performed at the festival which can be experienced in HD video with MQA sound. As a result of the global pandemic, MQA partnered with JAZZ RE:FRESHED that year to hold their annual festival online.
Tory Burch - Isetan Shinjuku Pop-Up
Pop-up store at the prestigious department store, Isetan Shinjuku (Tokyo), to introduce the Fall 2018 collection. 360 campaign with exclusive products, partnership with local influencers (Ahn Mika, Reiko Takagi etc.), interactive digital experience and more. This helped to reposition Tory Burch as a luxury brand while surpassing sales predictions.
Tory Sport - THE Stage Concept
Launch of the performance activewear line Tory Sport supported by a limited-time shop at Isetan Shinjuku's famous THE Stage in Tokyo (2017). Wide Marketing campaign to emphasize the momentum with attendance of celebrities like Hikari Mori. This campaign was a success putting Tory Sport under the spotlight in Japan and establishing the line as a strong offering in the industry.
Tory Burch Japan - In-Store Events
Conducted over 50 in-store events at Tory Burch strategic locations throughout Japan from 2015 to 2018, including the Ginza flagship opening. Strong focus on luxury brand positioning, building awareness and increasing customer loyalty. With Tory Burch switching from joint venture to independent in 2015, these events were key to rebuild the brand's identity in Japan and offer elevated shopping experience to customers.
Kate Spade - Ginza Flagship Opening
Organized a tremendous 3-day-event to support the opening of the Ginza flagship store in 2014. Offline/online Marketing initiatives with in-store events, celebrities, promotions and press coverage. Being the first real flagship in Tokyo, this opening event was a real success in terms of sales and exposure, and a turning point for the reputation of the brand in Japan.
Kate Spade New York - Seasonal Events
Over 30 events from 2013 to 2015 at strategic store and venue locations. Strong creative approach showcasing each new collection to offer a unique customer experience. These events were fundamental to elevate the brand in Japan and as a lead-up to the Ginza flagship store opening in 2014.
Jack Spade - In-Store Events & Catalogues
In-store events, brand promotion with a strong storytelling approach, creation of paper-based and digital seasonal catalogues to support each new collection (2013-2015). Jack Spade was a menswear brand by kate spade new york.
Kate Spade Saturday - Japan Launch
In-store and digital promotions, assets creation and campaign localization from 2013 to 2015. Kate Spade Saturday was a casual lifestyle brand by kate spade new york and was first launched in Japan in 2013.