Insights and trends on Japan’s market, business, and industry shifts.
Overtourism in Japan: a growing concern despite moderate visitor numbers
Japan is seeing record-breaking tourism, but visitor concentration in just a few destinations is straining local life and infrastructure. Explore why overtourism feels especially intense and how Japan is trying to respond.
Japan’s evolving luxury market: a fusion of tradition and modernity
Japan’s luxury market is evolving with record tourism, high-end retail growth, and premium travel experiences. Discover the latest trends shaping the industry.