From market entry and brand strategy to campaigns and creative execution - in Japan and beyond.
Originally from France, I have been based in Tokyo since 2008. Over the past 18 years, I have built a deep understanding of the Japanese market, business culture, and how brands grow across Japan and international markets.
I help brands navigate between Japan and the rest of the world, whether entering Japan, growing locally, or expanding globally, connecting strategy, localization, marketing, and creative execution.
Whether you're entering Japan, growing within Japan, or expanding from Japan to the world - I help brands make things happen.
Brand positioning, competitive landscape analysis, and go-to-market plans - for brands entering Japan or Japanese brands going global.
End-to-end campaign coordination - from concept and production to multi-channel deployment and reporting.
Market research, retail location scouting, partner identification, and soft-launch support - in Japan or in new international markets.
Social media strategy, SEO, newsletters, e-commerce, and digital PR adapted to your target market.
Pop-ups, flagship openings, trade events, press days, and in-store experiences - in Japan and abroad.
Content creation, art direction, copywriting, music production, and brand storytelling across cultures.













I'm always open to new projects - freelance, part-time, or project-based collaborations.
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